Mobile Shopping Experience

 UX  /  IxD  /  UI Design


Identify friction points and design opportunities for Nixon's mobile shopping experience.



How Might We

  • leverage UI elements from social platforms to provide familiar interactions for the user?


  • create an above the fold shopping experience?


New Experience

The design encourages users to compare product options once the page loads. Placing the color swatches above the fold requires less effort from the user during the comparison stage of the customer journey. By replacing the thumbnails with a carousel, the user can easily swipe to see the product from a different perspective.  

Interaction Annotations