Advertising Age

AdAge

Design + Strategy

Challenge

How does AdAge increase engagement for their target audience?

Concept

Make an additional offering that supplements the brand's current platform.

Insight

Our team found that their audience primarily engages with editorial content on their website.

Outperform The Competition

AdAge for Apple TV provides curated content for the advertising industry through a connected device. This innovative media channel offers an immersive viewing experience for industry updates so users no longer have to travel from site-to-site.

The Future of Viewership

Providing their audience with an interactive resource allows AdAge to deliver their content through a native experience fit for the large screen. Now users can search through a collection of work by agency, client, and category.

It's like viewing art in a gallery.

 


Team: Brit Kern, Shane Brennan