A is for Adobe

Strategy / UX  / UI 

live client

The Ask

Adobe needed help building deeper relationships with their enterprise clients. Discovering that commerce and creative decision makers speak different languages, we found an opportunity.



Develop a learning platform that teaches enterprise clients the language of creative business.



Positioning Strategy

Adobe is the language of creative business.



Creating a learning platform will help Adobe build deeper relationships with their enterprise clients. The landing page makes it easy for users to discover topics and define a learning path suited for them.



When new users arrive, they can take a quiz to learn more about their creative leadership style. 



The results page gives users an archetype and suggests courses for them to take. 



Learning modules are a fun way for users to explore further than a case study. Users can pick up where they left off while Adobe develops a better understanding of their interests and needs.


My Role

Strategy, UX, UI 


Prahbjot Saini, CBM 

Alyn Carr, CBM

Beka Tesfaye, CBM

Caroline Jordan, CBM

Gabi Levi, CBM

Caitlin Russel, Strategy