A is for Adobe

Strategy / UX  / UI 

live client

The Ask

Adobe needed help building deeper relationships with their enterprise clients. Discovering that commerce and creative decision makers speak different languages, we found an opportunity.

 

Solution

Develop a learning platform that teaches enterprise clients the language of creative business.

 

 

Positioning Strategy

Adobe is the language of creative business.

 

Website

Creating a learning platform will help Adobe build deeper relationships with their enterprise clients. The landing page makes it easy for users to discover topics and define a learning path suited for them.

 

Quiz

When new users arrive, they can take a quiz to learn more about their creative leadership style. 

 

Results

The results page gives users an archetype and suggests courses for them to take. 

 

Education

Learning modules are a fun way for users to explore further than a case study. Users can pick up where they left off while Adobe develops a better understanding of their interests and needs.

 

My Role

Strategy, UX, UI 

Team

Prahbjot Saini, CBM 

Alyn Carr, CBM

Beka Tesfaye, CBM

Caroline Jordan, CBM

Gabi Levi, CBM

Caitlin Russel, Strategy